How pricing strategy affects profit in a cannabis store

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On December 10, 2020, Torkin Manes LLP and Business of Cannabis hosted Cannabis Retail 2021 | A Look Ahead, a day-long event to prepare retailers and would-be retailers on the full scope of cannabis retail in 2021.

During this event, Krista Raymer of Vetrina Group led a thoughtful session on how pricing strategy for cannabis retailers. Using examples from other segments of retail, Raymer explained the importance of learning from customer trends and building in best practices for retailers around pricing. Specifically, how a thoughtful pricing approach can be make-it-break-it for cannabis retailers.

Learn about Raymer and her team at Vetrina Group.


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