How to create sustainable premium cannabis products for consumers

1 min read

BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.

On this episode of BofC Live, we connect with Jesse McConnell, CEO of Rubicon Organics. McConnell joined BofC Live to talk about the how and the why of Rubicon Organics – including his experience and learnings from Whistler Medical. With an emphasis on sustainability and premium flower – Rubicon Organics’ Simply Bare brand is a popular choice for cannabis consumers in the premium category.


Listen to this episode of BofC Live, and all BofC Live episodes, as a podcast:


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