The process of creating a new category for cannabis consumers

1 min read

On this episode of BofC Live, we connect with Lori Hatcher, Head of Marketing for Truss Beverage Co. – a joint venture between HEXO and Molson Coors. We wanted to connect with Hatcher to talk about the challenges – and opportunities – to create an entirely new product category for cannabis consumers. As well, how consumers are finding and enjoying the Truss suite of brands and products.

BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.


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