As the owner of consulting firm Bob Grossman & Associates, Bob has worked with companies of all sizes to create native and custom content that enables the reader to understand how they can benefit the advertiser’s product or service. A veteran of over 30 years working with such clients as Time Inc. and Forbes Media LLC, Bob spent 12 of those years at Southern Living working closely with the tourism industry. During his career Bob has found ways to be innovative and disruptive while producing great content and integrated marketing programs for advertisers and consistent profitable business for his clients. Along the way Bob has produced projects for Meredith Publishing, Pace Publications, D Magazine, The Texas Department of Commerce Tourism Division, Score! Las Vegas, and put together the first ever national sponsor for the Pro Football Hall of Fall of Fame Enshrinement Week. He has also been on the board of advisors of 3 high tech start ups.