Brands + Marketing
Cannabis Education – Why It’s Important
Last year, Deloitte published a study on consumption habits of Canadians. It found that 66% of cannabis consumers were using it to help with relaxation and sleep, and 62%were consuming to reduce stress and anxiety. There were many who assumed that the introduction of cannabis for adult-use purposes would reduce the demand for medical cannabis, but the early days are showing just the opposite. With the legal grey areas fading, and the stigma around cannabis consumption lessening every day, more and more patients and physicians are looking to cannabis as a serious option – however, the traditional circle of care has neglected to adequately support those patients using medical cannabis.
BofC Introduces Age Verification: Because It Takes A Village
Business of Cannabis launches age verification system to restrict access to content to those to are legally-aged.
Papers | A Rolling Guide to the Business of Cannabis
We're excited to share that our first issue of Papers is now live.
BofC // Quick Hits with Sean Dollinger, CEO, Namaste Technologies
Sean Dollinger, Namaste Technologies' CEO, joined Business of Cannabis to talk about the acquisition, the importance in crafting a company that is responsive and mindful of customers online and how Namaste Technologies is taking a page from other customer-centric e-commerce platforms that have been able to take on the biggest players in the e-commerce world.
BofC // Quick Hits with Megan McCrae, Aphria
This Quick Hits interview was conducted on 4/20, shortly after Aphria, a leading Canadian Licensed Producer, announced a key brand in their portfolio that they would be rolling out as Canada enters adult-use legalization later this year.
BofC // Quick Hits with Rebecca Brown, Crowns Creative
BofC Chief Marketing Officer connected with Rebecca Brown, Crowns Creative art director, strategist and project manager. Read more about Crowns Creative in this Strategy Online story.