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Namaste Technologies is becoming known as the Amazon of the cannabis sector - partly because they are making investments in their technology that supports their e-commerce platform and partly because the huge tech players are hesitant to enter the market. That's where Namaste Technologies acquisition of Findify comes in. Findify is a machine learning technology for e-commerce that helps provide the right information to the right customers at the right time. Sean Dollinger, Namaste Technologies' CEO, joined Business of Cannabis to talk about the acquisition, the importance in crafting a company that is responsive and mindful of customers online and how Namaste Technologies is taking a page from other customer-centric e-commerce platforms that have been able to take on the biggest players in the e-commerce world.