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The 4:19 with Steve Steck, Founder, Heroic Vice

Steve Steck is the founder and brain behind Heroic Vice. Heroic Vice is a strategic consultancy that helps controversial businesses profit more by injecting social purpose into their brands and, where advantageous, their organizations. Heroic Vice’s aims to “turn a little indulgence into a lot of good…”

This conversation dove into how companies in the cannabis sector could and should shift their thinking about how, when and where they inject social impact into their companies and brands.

Find Steve Steck and Heroic Vice at and on Instagram @heroicvice